Founded in 2016, Fridababy is a leading branded distributor and marketer of baby products. Since the launch of cult-favorite NoseFrida, Fridababy has innovated and launched over 100 products that provide quick and easy solutions to parenting problems. In 2019, the company launched Frida Mom to help women transition through the fourth trimester into motherhood. Today, Fridababy holds over a 70% share of its main category and its products can be found in over 50+ countries and in over 40,000 stores across retail channels throughout the U.S.
